Since its inauguration in 1996, the DSF has grown phenomenally to become one of the world's biggest shopping events. Attracting about 3.3 million visitors in 2005 alone, this year's DSF promises even better shopping bargains, non-stop fun and exciting entertainment. Themed ''One World, One Family, One Festival'', the entire city will come alive with an exhilarating carnival atmosphere, with plenty of entertainment and exciting activities for the whole family. There is something for everyone, be it exhibitions, plays, concerts, bazaars, street performances, fashion shows or sports events.

The DSF is also home to the world's biggest gold raffle and the world's richest luxury car raffle. Each day, one winner will walk away with a luxury car while one kilogramme of gold bars will be raffled off every day.

In celebration of the annual shopping fiesta, Emirates, the official airline of the Dubai Shopping Festival, is launching a DSF travel package, designed to appeal to a wide range of travellers.

In addition to special two-to-go fares, Emirates' DSF special will also offer hotel packages starting from as little as US$56.00 per person per night (twin sharing, minimum of three nights).

Stephen Chu, Emirates' Area Manager for Singapore and Brunei, said, ''The Dubai Shopping Festival is an event that should definitely not be missed. We hope passengers can take advantage of our attractive travel packages and visit this delightful event, which has become an icon of our home base, Dubai.